Marketing and Public Relations
UC Davis School of Law Publications Standards
The Marketing Office is responsible for the UCDavis School of Law's marketing and communications efforts. The office oversees the development of printed and electronic publications related to the promotion of the School of Law. Faculty, staff, and students must contact the Marketing Office before developing print or electronic materials that reach external (off-campus) audiences; for example, the general public, prospective students, alumni, donors, media, and other law schools. The Marketing Office is available to assist faculty, staff, and students with all of their publication needs. The office has staff available to design brochures, Web sites, flyers, invitations, pamphlets, tee-shirts, etc.
Office of Marketing and Public Relations
UC Davis School of Law
400 Mrak Hall Drive
- Help with defining your audience and suggest ideas to most effectively communicate with that audience.
- In conformance with School of Law graphic standards, design your publication, or help you design it or provide referrals to approved designers.
- Production of your publications.
- Provide standards for image and branding of law school.
- Provide standards for appropriate use of School of Law trademarks.
- Provide digital files for School of Law seals, logotype and photos.
- Review copy and edit for language, tone and appearance of promotional materials.
Please mail contact the Office of Marketing and Public Relations six to eight weeks prior to when you need to distribute your printed material or launch an electronic publication. Additional time is necessary for complex publications.
Planning Your Print and Electronic Publication
Before contacting the Marketing Office, you should think about:
- What is the purpose of this publication?
- Who is going to read it?
- What is the message that you want people to receive?
- Is this publication a companion piece with another piece?
- Who is responsible for researching, writing, and providing the text content?
- Do you want to use photographs? Do you have the photographs? For print, are they print quality (300 dpi at reproduction size)? Are you aware that many photos on the Web are copyrighted and reproductions of them is against the law? If you do not have photographs, is there a place and time to take photographs?
- Who is the main contact person for your project?
- Do you know your budget for printing. Is the contact person authorized to make budget decisions?
- Is the contact person responsible for authorizing final draft? If not, who?
- How many copies of the publication will you need?
- How is your publication to be distributed?
- What date is it going to be distributed?
- Who is creating your mailing list?
- If mailed, is it first class or bulk mail?
- Where should publication be delivered?
Process for Creating Print Publications
- Contact the Marketing Office as soon as you know about a project and at least six weeks before delivery.
- Set up an initial meeting to discuss objectives, scope, and timeline of the project.
- The publications team develops a project schedule and estimate of print and mailing costs as well as other applicable charges.
- Double-check all facts, names and dates before submitting final copy. Inaccurate information costs money and time.
- In preparing your text for publication, refer to the UC Davis Editorial Style Guide at http://ucomm.ucdavis.edu/downloads/styleguide.pdf. E-mail final text in a word document to Senior Writer Joe Martin at firstname.lastname@example.org.
- Any necessary photos or graphics must be provided in a print quality digital format (at least 300 dpi at reproduction size) or the actual photo. The project will need more time if photographs need to be taken.
- Editor sends edited copy back to client for review and final approval. It is important for client to be aware that any changes in text after this point, will delay delivery date.
- Approved edited copy sent to Publications for design.
- Publications sends designed layout back to client for final proofreading.
- Return proofread design back to Publications for any final changes.
- Publication sent to printer.
- Deliver to client.
Continue to the UC Davis School of Law Design Guidelines